The law of the few and the power of context

Is incredible how a message can transmitted in seconds through a person, without requiring a communication mean. This person is named connector. Gladwel call this phenomenon “The law of the few”. But I think that isn’t “the law of the few” instead “the law of many”. Because each person in the society is a connector. When the people pass a message to other person, it becomes a connector. The people can talk a lot about some topics among them, and this topics can become popular if the context of message is effective. Due to “the law of many”, often the publicity isn’t necessary. Instead it is more efficient to transmit a message to a connector, and if the message has a good context it can be transmitted easily from person to person.